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7 Winter Business Ideas for 2022

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It’s impossible to resist the winter season. It comes year after year and can cause a slump in business. This is especially true if your business is more favorable to the spring or the summer months.

We’ll be discussing seven winter business ideas. These include how to prepare your business for winter, and what tips seasonal business owners should know.

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Winter business ideas

Do your research before you decide on one of these winter business ideas.

Businesses often fail because there isn’t a market for the services or products they offer. Make sure that there is demand before you start your winter business.

1. Sell Christmas trees

Consider selling Christmas trees in the winter season if you have extra space.

This item is highly in demand and can bring you additional income. This is a great winter business idea for people who have their own garden centers or hardware stores. It can replace any lost income that your business might experience in winter when people do fewer landscaping or home repairs.

Look for farms in your area that might be willing to sell you trees. Start small, with just a few trees. Then you can see how the trees sell. You might want to get more trees if they do well. Keep it in mind for next season. For those looking for extra holiday cheer, you can also sell Christmas greenery such as wreaths and garlands.

2. Winter gift baskets

There are many businesses that can help you find your next winter business idea. You can create festive gift baskets for friends and family, whether you are a baker or a boutique retail business. The gift basket can be filled with your products as well as seasonal or weather-oriented items.

You can offer customers different baskets and let them choose the contents. You can offer to deliver baskets to customers within your business’s local area or ship them to other destinations. This will increase your income.

3. Snow Removal

Landscapers and contractors might find it harder to work in winter when it is more difficult to get outside work done. To fill the gap, you could also offer snow removal services.

You may already own the trucks needed for landscaping or contracting work, but you might need to purchase more equipment such as a snowblower or plowing equipment to make this a profitable winter business. Equipment financing is an option if you don’t have the funds to purchase additional equipment.

Snow removal is a high-demand winter job. As long as you live somewhere where snow falls, contractors and builders will likely have a list of clients who may need their help. You don’t have to work in these fields to make this a profitable winter business. This can be a profitable winter business for anyone who has the right equipment and customers.

4. Host corporate events

You might be able to offer packages to companies who are looking to host holiday parties at your wedding venue, restaurant or other event space. Parties are usually scheduled in the evening and are held during the week when you might not be as busy as on weekends.

Hosting these parties is a great way to make sure they don’t differ too much. You can give each company a set menu and standard decorations. These parties can bring in more revenue and provide an additional boost than regular weeknight events.

5. Winter weatherproofing for your home

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Another of our winter business ideas is to make the winter weatherproofing process simple and quick. This idea is best for contractors and handymen, but it would be possible for hardware stores to tackle. People are always on the lookout for ways to weatherize their homes, keep the heat in, and keep the cold out during winter.

A premade kit that customers can use is available. You also have the option to offer your services, such as house visits, for weatherizing doors and windows. This will prevent drafts from entering and driving up customers’ electric bills. It is easier to gather all the items that customers need. If you are looking to go one step further, you can offer your services to help them complete the task.

6. Cleaning house

Cleaning is something that everyone enjoys, regardless of the season. The Winter months are more hectic than usual. People are likely to have family visit them or host parties. Offering a cleaning service could make a great winter business idea. This will help people prepare for winter events at home.

This winter business idea has a big advantage: you will be able to work during the day, while many others will party at night.

Offer a special package that will help customers prepare for their in-laws’ visit or a family celebration. This could include a deep kitchen cleaning or decorating.

7. Personal trainer/Fitness instructor

New Year brings new resolutions. There is no shortage of people who want to be in better shape and live longer. Although you can become a personal trainer or a fitness instructor at any point in the year, there might be more demand for them as the year progresses.

You will need to have specific training and certifications to become a personal coach. This is a good business idea for someone looking to build a long-term career. It is possible to become a part-time instructor of fitness classes, but this requires less training and may be easier to get into. You can inquire at your local gym or boutique fitness studio about available positions and what qualifications are required to become a certified instructor.

How to manage a successful seasonal business

Whatever the high season of your business, seasonal businesses face unique challenges in order to remain profitable all year. These tips will help you to decide whether to choose one of the winter business ideas or to move your seasonal business to another country.

1. You can think outside the box.

It’s easy for you to fall into seasonal, business-related depression when the weather changes. Now is the time to be creative. Your market is still out there, they just have other pursuits and products in mind. Find out what they are interested in and how you can adapt your core strength to join the conversation.

You might be able to find a way to reuse your product for a different time of the year. This could mean expanding your product range or reimagining your menu. Maybe your ice cream shop switches to lattes in cooler weather. Or maybe your candle company switches from lavender to pine fragrances. Explore outside your normal season.

2. Look deeper into your niche.

You might consider what products your niche might like if you are selling a hyper-specific product. If your niche is passionate about your product, there’s a good chance that you have something to offer them.

Take a step back and look at your customers. It may be useful to ask your customers for feedback to help you understand their needs. Your customers will appreciate you asking for their feedback. You’ll likely leave with new ideas.

3. Flexibility is key.

Is it possible to love being adaptable? Business owners work hard to create their business plans. One of the hardest things to do is to stop working. The hard truth is that markets change just as seasons do. Tastes change. Your business must change.

You’ll be more successful if you are flexible and ready for change as a business owner, whether that means making your summer vacation into a winter getaway, increasing your product line, or changing your entire model.

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How to prepare your company for winter

While all of the ideas discussed in this article thrive in winter, there is always the risk of severe winter storms and winter weather, which can make it difficult to run your business efficiently. These are some helpful tips if you’re thinking of launching one or more of these winter businesses or preparing your business for adverse weather.

Prepare

Check out the National Weather Service website to monitor local news and weather forecasts. These are some terms that you may hear, and what they might mean.

  • Winter storm: Winter storms can bring snow, sleet or freezing rain.
  • Ice storm: If 1/4 inch or more of ice builds up, it can be dangerous to drive and walk. Power lines could also break due to the weight of the snow.
  • Blizzard: A snowstorm is characterized by wind gusts up to 35 mph, near-zero visibility conditions, and a wind chill factor that can prove life-threatening.
  • Winter storm watch: Extreme winter conditions could occur within the next 12 to 24 hours.
  • Winter storm warning: In the next 12-24 hours, severe winter conditions will be expected. This means that there is at least 1/4 inch of ice and four to six inches of snow or sleet.
  • Blizzard warning: In the next 12-24 hours, a blizzard will be expected.

Fix the vulnerabilities in your business

Protect your store or building from severe weather.

Inspect your building for potential structural problems in the event of a storm. Look out for leaks, cracks close to doors and windows, or loose trim that could fall and injure anyone. Any problems should be reported to your landlord.

This should be done by your building maintenance. Make sure that snow and ice are removed from walkways, roofs, and entryways. You could be sued if a customer falls on ice outside of your doors.

You should review your small business insurance policy to ensure it covers any storm-related damages. If necessary, you can also upgrade it.

In an emergency, gather the numbers of the local utility companies, fire department, insurance, landlord, electrician, plumber, and snow removal service. It can be stored in the cloud and printed out multiple copies for emergency use.

Examine the equipment and systems that support your business, including computers and manufacturing equipment. What happens if there was no heat or power? If there is no power, a backup generator will keep the lights on.

Stick to your plan.

Even if the storm doesn’t cause damage to your building, it can lead to power outages in the area, downed trees, and highway closures that could impact business as usual. Consider what could happen to your business in different scenarios, such as public transport being shut down and employees not being able to get to work. Then plan how you will deal with each scenario.

If you are snowed in, you, your employees, and customers will need shelter at your company. You can stockpile enough water and food for three days. Employees may be asked to bring their own emergency kits with food and blankets. You should have plenty of flashlights, a battery-operated radio, and batteries.

In case of an emergency, plan how you will communicate with vendors, employees, and suppliers. Make a list with alternate contact information. You might also need to test employees if the phone line is down. You can let your customers know through your website and social media accounts if you have to close for a few days or weeks.

Determine when employees will be allowed to go home, close down the business, or warn them not to work during a storm warning or storm watch. You can create a chain to ensure that someone else is able to make these decisions if you’re not available.

Plan for continuity

If your business allows it, you can allow employees to work remotely in order to keep your business afloat during and after severe weather. Accessing your business network via employees from home can make it vulnerable, so instead use cloud-based file sharing and storage systems.

What happens if your building becomes uninhabitable due to a storm? Or if half of your employees are unable to get to work for one week? If necessary, plan how to keep your business running for a longer period of time. If your business is unable to operate due to a disaster, you can get business interruption insurance that will replace the lost income.

Also, talk to suppliers and vendors about their preparedness for an emergency. What will you do if a storm stops you from receiving your inventory? Are you able to rely on a reliable supplier for inventory?

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Be prepared, be ready, and be safe

There are many things to consider when it comes to winter weather. So make sure you have a plan in place before the storms arrive. Rate your business’s emergency preparedness at ReadyRating.org; then visit PrepareMyBusiness.org to get a checklist you can use to prepare your business for winter weather.

The bottom line

The winter months are the most important time to be concerned about your business. This includes both financial and physical aspects.

Consider one of these winter business ideas if your business is seasonal, or experiences a slow period in the winter. However, you still need income. These ideas can be added to an existing business or can be started on their own. They will help you get through the winter and holiday seasons without losing any cash flow.

Take into consideration the weather risks associated with winter weather and possible storms. Have a plan in place to respond to such a storm.

 

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